What Happened
Liza identified an emerging appetite (pun intended) for experiential, aesthetically elevated outdoor dining coming out of Covid and moved quickly. She conceptualized the Noshnic, a fully styled, chef-curated picnic experience and built the launch strategy from positioning to content to booking.
The result: 40 bookings in the first season alone, a strong proof-of-concept for a brand-new offering. Noshnics also earned Nosh & Gather features in regional Twin Cities print publications and broadcast television spots, generating earned media that money couldn’t buy.
What This Demonstrates
New product development and go-to-market strategy
Content creation and brand positioning for a new category
Earned media generation through strong storytelling and product-market fit
The ability to identify trends, move fast, and execute with polish
The Data:
40 bookings, Season 1
Earned features in regional lifestyle print publications and Twin Cities television programs
Behind the scenes
