BRAND OVERVIEW
Some businesses are born in ideal conditions. Nosh & Gather was born in March 2020 — two months before a global pandemic shut down the world.
What happened next says everything about how Liza Atkinson approaches marketing.
Rather than fold, she adapted. She read the cultural moment, identified what her audience needed, and built a brand that not only survived COVID but expanded its product line, grew a loyal community, earned regional media attention, and ran for five and a half years, closing gracefully at the end of 2024.
Nosh & Gather was a Twin Cities-based food experience company offering curated catering, intimate pop-up events, picnic experiences and premium seasonal product drops. Liza was its founder, chef, creative director, and head of marketing — building the brand’s entire identity, content strategy, creator and media relationships, and audience from scratch.
By The Numbers
5,000+ Instagram followers built entirely organically, with no paid advertising
Multiple features on regional Twin Cities lifestyle television programs and in regional lifestyle publications as well as local radio and podcasts
Consistent sell-outs across five years of seasonal product launches and events
A loyal community that drove hours — literally — to attend her events
Every campaign below was conceived, strategized, and executed by Liza.
creator & community partnerships
Throughout her work with Nosh & Gather, Liza cultivated relationships with authors, creators, wellness influencers, media personalities, and community leaders to amplify campaigns, grow audience engagement, and create meaningful in-person experiences. Her work consistently relied on authentic relationship-building rather than paid placements, resulting in trusted partnerships and organic audience growth.
Jen Hatmaker Pop-Up Dinner Party
Location: Grand Marais
Type of Event: In Person
Create a high-demand, limited-capacity in-person experience for an audience that had never gathered in this format before and make it feel like something worth driving hours to attend.
The Challenge
Noshnic Picnic Experiences
A New Product Launch
Expand Nosh & Gather’s product offering beyond catering and events by launching an entirely new product category — curated picnic experiences — and bring it to market with enough buzz to book a full first season.
The Challenge
The Lux Christmas Cookie Box
Seasonal Product Launch & Influencer Campaign
Launch a premium seasonal product that could compete for attention in the most crowded gifting season of the year and drive meaningful sales without a paid advertising budget.
The Challenge
easter & Mother’s Day 2020
Sold Out In 48 Hours
The world had just shut down. Restaurants were closed. Families couldn’t gather. Holidays felt hollow. The natural move for a food business would have been to pause. Liza launched instead.
The Challenge
thanksgiving 2020
100 Dinners, 13 Components, Full Media Coverage
Thanksgiving 2020 was the pandemic’s first major collective test of the holiday season. Everyone wanted to do it right. No one knew how. Liza built the answer — and sold it out.
The Challenge
Across every launch, event, and campaign, a consistent theme emerges: an ability to identify what people need, create experiences they want to be part of, and build communities around shared interests and values. Whether launching a new product, cultivating media and influencer partnerships, or producing high-demand events, Liza combines strategy, creativity, relationship-building, and execution to turn ideas into meaningful audience engagement.