What Happened
Liza developed the Lux Christmas Cookie Box — a high-end, beautifully packaged holiday product containing 50 gourmet Christmas cookies — and built a campaign around it that combining compelling content, strategic influencer alignment and earned media.
The campaign earned a feature on a regional Twin Cities television program and was shared by [Influencer Name / @handle — approx. X followers], who shared it with their audience organically. The result was strong seasonal sales and expanded brand reach beyond Nosh & Gather’s existing community. This product launch was created in December of 2020 and sold out every year until it ended in December 2024.
What This Demonstrates
Seasonal campaign strategy and premium product positioning
Influencer identification, outreach, and relationship management
Earned media and broadcast press coverage
Creating products that influencers want to share without paying for placement
The Data:
Regional television feature
Influencer feature: [Name / @handle / follower count — to be added]
Sales figures: [to be added]