What Happened
Liza designed and marketed a complete Thanksgiving dinner kit: 100 dinners, each containing 13 individual components, everything a family needed to make the holiday feel whole. The campaign combined clear, appetite-driving content with the kind of logistical confidence that made buyers trust the product would actually show up on time, complete, and beautiful.
It sold out. And it earned significant regional media coverage, with multiple Twin Cities outlets covering the story. That press wasn’t just validation, it was amplification, extending the brand’s reach and establishing Nosh & Gather as a go-to resource for people who wanted the holiday without the stress.
What This Demonstrates
Large-scale campaign management from concept through fulfillment
Budget management and high-impact delivery under operational complexity
Earned media strategy and press relationship cultivation
Brand storytelling that converts
The Data:
100 complete Thanksgiving dinner kits sold
13 components per kit
Significant regional media coverage across multiple Twin Cities outlets
Sold out prior to the holiday
Behind the scenes
